2.15 Preparation for Roundtable

Consolidating what I have so far for my studio

Design Statement: A design communication project that innovates place-making initiatives as a communicative strategy to encourage Singaporeans to rediscover the city during and post COVID.

Recap of the definitions used in both my dissertation and studio project

  1. ‘Placemaking’ as implementations planned and executed by the country’s tourism authority and government.
  2. ‘Place-making’ as the organic imprints created by the inhabitants that consists of heritage, cultures, values and stories.
  3. ‘Place Management’, is defined as “a coordinated, multi-stakeholder approach to improving precincts and making them more attractive for the benefit of its users”.

Inhabitants as contributors

Lynch believes that everything that happens in a city is in correlation with the environment, the events and the memory embedded in that space. The image that the inhabitants have of the city are filled with the memories and meanings associated with its respective spaces. — Lynch, K. The Image of the City. MIT Press, 1977.

Memories = Environmental Image

Lynch deduces that the observer interacts with the environment, which as a result produces environmental images. In the essence of Place-Making, environmental imaging is the first step of interaction between man and the city.

Our neighbourhood
Social distancing measures in place
The two key areas I wish to explore for my project.

Target Audience

Singaporean millennials aged 18–35, who seek to rediscover the authentic side of Singapore; Explorer tourists. They are interested in place-making spaces that allows them to interact with the community and experience new culture.

Place-Making Spaces as Landmarks

Lynch proposes that people should identify the hiddens images spread across our cities, even though it is not easy to organise these images all over the city. How can Singaporeans discover these spaces and connect with them?

Government’s Restrictions